Ashworth Creative

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Aug 30 QR Codes Now In-Store

By Kaitlin Gallucci, Public Relations

Back in June, Diesel stores in the UK brought QR codes to the brick-and-mortar shopping experience. Now, a retail outlet […]

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Aug 25 How Are Consumers Shopping for School?

By Kaitlin Gallucci, Public Relations

Online retailers, the landscape has changed. The back-to-school shopping season upon us – and online shoppers are expected to spend […]

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Aug 23 A Brand Situation

By Kaitlin Gallucci, Public Relations

Last week, apparel brand Abercrombie & Fitch offered to pay MTV Jersey Shore castmate Mike “The Situation” to stop wearing […]

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Aug 18 Engaging with Sales Reciepts

By Kaitlin Gallucci, Public Relations

Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy […]

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Aug 16 A Good Brand, or a Big Logo?

By Kaitlin Gallucci, Public Relations

A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom […]

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Aug 11 What Makes People Want to Follow You?

By Kaitlin Gallucci, Public Relations

Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According […]

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Aug 09 A New Logo for Windows Phone 7.5

By Kaitlin Gallucci, Public Relations

With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone […]

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Aug 04 Corporate Identity: Beyond Business Cards

By Kaitlin Gallucci, Public Relations

Business cards are essentially used for sharing professional contact information, but with the right strategy, they can do so much […]

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Aug 01 The New Old Spice Guy

By Kaitlin Gallucci, Public Relations

A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah […]

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