QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% tolerance in readability, these codes can be customized while maintaining their technical effectiveness (and that customization will likely improve their marketing effectiveness). See a few examples below, via Mashable.

HBO’s True Blood:

Louis Vuitton:

Discover LA Tourism Bureau:

Tags: advertising, branding, design, digital marketing, marketing, mobile, qr codes, social media, technology

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