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Jul 28 More Than a Bar Code

By Kaitlin Gallucci, Public Relations

QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% […]

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Jul 26 Digital Kills the Video Star

By Kaitlin Gallucci, Public Relations

Progressive “choral symphonic pop rock” band The Polyphonic Spree have recently released the music video for its latest single “Bullseye”… […]

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Jul 20 The Evolution of Marketing

By Kaitlin Gallucci, Public Relations

An older, but relevant as ever, cartoon by Tom Fishburne: Marketoonist.

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Jul 14 Rebranding the Canadian Olympic Team

By Kaitlin Gallucci, Public Relations

The Canadian Olympic Team recently underwent a rebranding, led by Art Director Ben Hulse. According to the Team’s brand website, […]

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Jul 12 App Usage Surpasses Web, Allegedly

By Kaitlin Gallucci, Public Relations

For the first time, mobile app usage has exceeded both desktop and mobile web usage, according to a report by […]

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Jul 07 Get Animated

By Kaitlin Gallucci, Public Relations

Sometimes, it’s better to explain things visually. As Econsultancy recently explained, “Animation is often overlooked when planning a marketing campaign, […]

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Jul 05 Advertising to Primal Instincts

By Kaitlin Gallucci, Public Relations

Advertising agency Proton has joined forces with Yale University to develop an advertising campaign for an audience of Capuchin monkeys. […]

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