Why are social networks so important? Why are they so powerful? The answer is the Network Effect, first popularized by Bob Metcalfe, a co-founder of Ethernet (he called the theory “Metcalfe’s Law”). In other words, when a service becomes more valuable as more people use it, this is the Network Effect. Get Satisfaction has created a great infographic (as usual) visually explaining this theory, which has taken on new significance in this time of widespread network technology. Click the image below to see the full graphic.

Tags: digital marketing, facebook, social media, social networking, technology, viral marketing, web development

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