Microsoft Tag has created a great infographic on mobile commerce, “Mobile Commerce Revolution: Smartphones & Smarter Shoppers.” Who would have thought that men age 30-49 are the most frequent mobile shoppers? According to the infographic, it appears that about 50% of consumers (with and without smartphones) have made a mobile purchase. Interestingly, 51% of smartphone users are more likely to purchase from retailers with mobile websites, but only 4.8% of retailers actually have a mobile-specific site.
Click the image below to view the full infographic.
