Ashworth Creative

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Jun 30 Understanding the Network Effect

By Kaitlin Gallucci, Public Relations

Why are social networks so important? Why are they so powerful? The answer is the Network Effect, first popularized by […]

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Jun 28 A Business Card You Won’t Soon Forget

By Kaitlin Gallucci, Public Relations

Tok&Stok is a Brazilian manufacturer of self-assembly furniture. DDB of São Paulo has created an incredibly brand appropriate and instantly […]

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Jun 23 Facebook: Growing or Plateauing?

By Kaitlin Gallucci, Public Relations

According to a report by Inside Facebook, Facebook user growth – while still increasing – is beginning to slow. The […]

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Jun 21 Why “Retro” Works

By Kaitlin Gallucci, Public Relations

As we’ve seen before, retro packaging designs can create buzz and boost sales by appealing to consumers’ sense of nostalgia. […]

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Jun 16 Mobile Commerce at a Glance

By Kaitlin Gallucci, Public Relations

Microsoft Tag has created a great infographic on mobile commerce, “Mobile Commerce Revolution: Smartphones & Smarter Shoppers.” Who would have […]

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Jun 14 Facebook “Likes” in the Real World

By Kaitlin Gallucci, Public Relations

Fullsix Group has brought the Facebook “Like” button off of your computer screen and into the real world. In the […]

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Jun 09 Cats: Redefining the Tablet App Market

By Kaitlin Gallucci, Public Relations

Children influence much of their parents’ purchasing decisions, regardless of the fact that they are not doing the actual purchasing, […]

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Jun 07 A Logo Comes to Life

By Kaitlin Gallucci, Public Relations

Los-Angeles based Ferroconcrete has brought the current TBS “smile” logo to life with an on-air network rebrand.  The static logo […]

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Jun 02 200 Years of Advertising Agencies

By Kaitlin Gallucci, Public Relations

Aquent’s Vitamin T has created an interesting infographic called “The Ad Agency Bloodline,” illustrating the history and development of the […]

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