The Sochi 2014 Organizing Committee has officially revealed the visual concept for the XXII Olympic Winter Games taking place in Sochi, Russia.

The look concept is centered around “the principle of the ‘patchwork quilt’ – a combination of 16 designs representing the most famous traditional Russian arts and crafts… [the concept] is the visual embodiment of the Sochi 2014 Olympic Winter Games philosophy and is intended to express the character of modern Russia whilst at the same time introducing guests from all over the world to traditional Russian hospitality.”

Certainly a beautiful, memorable, fitting, and festive design.

Tags: branding, design, marketing

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