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	<title>Comments on: Online branding strategy &#8211; what the devil?</title>
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	<link>http://www.ashworthcreative.com/blog/2009/09/online-branding-strategy-what-the-devil/</link>
	<description>Innovative design that positions, communicates, and enables.</description>
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		<title>By: eveashworth</title>
		<link>http://www.ashworthcreative.com/blog/2009/09/online-branding-strategy-what-the-devil/comment-page-1/#comment-53</link>
		<dc:creator>eveashworth</dc:creator>
		<pubDate>Thu, 03 Sep 2009 20:44:18 +0000</pubDate>
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		<description>I love the phrase &quot;Ashworthy&quot; we shall adopt it into our messaging document and implement it into our overall branding strategy! The cool thing about online branding is that most of it&#039;s results are trackable, which as you know is often not the case with traditional marketing methods. Brian you know you&#039;re dead cool!</description>
		<content:encoded><![CDATA[<p>I love the phrase &#8220;Ashworthy&#8221; we shall adopt it into our messaging document and implement it into our overall branding strategy! The cool thing about online branding is that most of it&#8217;s results are trackable, which as you know is often not the case with traditional marketing methods. Brian you know you&#8217;re dead cool!</p>
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		<title>By: Brian Karas</title>
		<link>http://www.ashworthcreative.com/blog/2009/09/online-branding-strategy-what-the-devil/comment-page-1/#comment-52</link>
		<dc:creator>Brian Karas</dc:creator>
		<pubDate>Thu, 03 Sep 2009 14:36:08 +0000</pubDate>
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		<description>Thanks for your worthy blog. You could say it&#039;s &quot;Ashworthy!&quot;, or maybe not. What I appreciate is the Ashworth way of explaining things. Clear and thoughtful information that&#039;s worth reading about.

(and Eve, your expression, &quot;dead friendly&quot; made me laugh but reassured me too. A British client recently told me he was &quot;dead excited&quot; with the work I was doing for him. I was hoping that was a good thing.)</description>
		<content:encoded><![CDATA[<p>Thanks for your worthy blog. You could say it&#8217;s &#8220;Ashworthy!&#8221;, or maybe not. What I appreciate is the Ashworth way of explaining things. Clear and thoughtful information that&#8217;s worth reading about.</p>
<p>(and Eve, your expression, &#8220;dead friendly&#8221; made me laugh but reassured me too. A British client recently told me he was &#8220;dead excited&#8221; with the work I was doing for him. I was hoping that was a good thing.)</p>
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